"Good buildings come from good people, and all problems are solved by good design."
- Stephen Gardiner
Working from the ground up…
Keystone Improvements is a privately owned contracting business specializing in masonry, excavation, and stonework. As a new and growing business, it is important to consider the most effective way to engage in comprehensive yet affordable networking and advertising. The first step in any successful business is a solid foundation.
The Approach
I began my process by having a lengthy discussion with the company owner about design options. Educating the customer on the design process resulted in a plan to develop a brand identity. This consisted of a logo, business cards, and yard signage to meet his budget. In an effort to promote strong and quality craftsmanship, I created a bold logo to compliment this line of work. Future steps will include expanding brand development and creating an online identity through a company website and social media.
