"Once something is a passion, the motivation is there."
- Michael Schumacher
The wheel industry has a big problem…
Apex Wheels is a founder-led wheel manufacturer located in Pleasanton, California. They recognized that consumers were frustrated with the inconsistencies that plagued the motorsport industry. As a result, racers were buying untested and potentially unsafe wheels that were marketed as high performance. Apex is now determined to establish a new benchmark for what “Real Performance” means within the industry.
The Approach
I played a key role in helping Apex Wheels expand their influence through comprehensive email campaigns and digital marketing. By developing eye-catching advertisements that showcased the unique benefits of their performance wheels, I helped Apex reach a wide audience and attract enthusiasts to the brand. Additionally, I developed an extensive email template and strategy that highlighted product launches and promotions. This outreach also provided valuable content to educate customers about the importance of Real Performance wheels in racing. This effort greatly increased brand visibility as well as customer engagement.
